Your private business command center—minus the spreadsheet migraine.
Private business data • Six-hour session • Rate-limited login
COMMAND CENTER
Overview
Workbook data is ready to load.One protected import brings products, current inventory, sales, expenses, events, mileage, tasks, listings, and school support into Atlas.
LIVE DATA
Good morning, Nicole.
Everything important, pulled out of the giant workbook and organized into lanes that are actually pleasant to use.
QUICK STARTWhat do you want to do?No hunting through Atlas required.
ATLAS DAILY BRIEF
What needs you today
Atlas checks your inbox, orders, inventory, tasks, events, and connected Google services and pulls the important stuff to the top.
Checking…
Needs attention—Actionable items
New messages—Main inbox
Spam caught—Quarantined
Google health—Connection status
NEXT BEST ACTIONSRanking live decisions…
— confidenceRanking now…
Best next moveChecking the current operating picture…
Ranked from Atlas Decision Center and Operations intelligence. Navigation only.
FAST OPERATIONAL CHECKSInbox, fulfillment, stock, tasks, events, spam, and connected-service status
New messages—Needs attentionCoffee List—Active subscribersInventory units—Current bags on handStock alerts—Watch or reorderSales revenue—Imported historyExpenses—Recorded business costsNet cash—Revenue minus expensesSchool balance—Set aside minus distributedUpcoming events—Scheduled nextOpen tasks—Still in motion
LIVE FEED
Recent activity
STOCK WATCH
Needs attention
NEXT UP
Upcoming events
COMMAND FOCUS
Priority tasks
VERIFIED PURCHASES
Send secure review invitations, approve customer feedback, and control what appears publicly.
Pending approval—
Approved—
Invitations sent—
CUSTOMER FEEDBACK
Review moderation
Status
Rating
Customer
Product
Review
Submitted
Actions
No reviews have been submitted yet.
REQUEST QUEUE
Eligible completed orders
Use Mark Delivered after the customer physically receives the order. Atlas will schedule the verified-review email exactly seven days later.
Order date
Customer
Email
Products
Fulfillment
Request
No orders with customer email addresses are eligible yet.
GIVE 10% · GET 10%
Every customer keeps one permanent sharing code. Every different new customer who completes a first order creates a separate one-time reward.
Eligible customers—
Successful referrals—
Active rewards—
CUSTOMER CODES
Referral invitations
Sending this again reuses the customer’s permanent referral code. It never replaces their code or limits how many different friends they may refer.
Customer
Email
Permanent code
Successful friends
Rewards
Last sent
No paid orders with customer email addresses are available yet.
REWARD WALLET
Issued one-time rewards
Customer
Reward code
Status
Issued
Expires
No referral rewards have been earned yet.
F.T.M. REWARDS WALLET
One point per completed merchandise dollar. Points never expire.
Customers—
Available points—
Lifetime points—
Active rewards—
CUSTOMER BALANCES
Rewards accounts
Customer
Email
Balance
Lifetime
Orders credited
No eligible customer orders have been credited yet.
REDEMPTIONS
Issued rewards
Customer
Reward
Points
Code
Status
Issued
No points have been redeemed yet.
ATLAS QUICK ASK + GUIDED ACTIONS
Ask the operating brain
Ask a plain-English business question. Atlas answers from live workspace records, shows the evidence and confidence behind the answer, then routes you into the normal workflow without making changes for you.
READ ONLYPrivate • grounded • no automatic writes
GROUNDED ANSWER
Ready when you are
Selected workspace
Ask Atlas a business question.It will point you to the records and screen behind the answer, so you can verify or act on it yourself.
SPAM SHIELDWatching for repeat junkAtlas learns patterns you mark as spam and quarantines high-confidence repeats.
0 quarantined
0 selectedSelect messages to clean up several at once.
Status
Customer
Topic
Message
Received
No contact messages in this view.
OWNED AUDIENCE
Every consented Coffee List signup collected by the website.
Status
Name
Email
Signups
Source
Joined
No subscribers found.
CURRENT STOCK
The verified numeric counts from the latest Atlas workbook are the source of truth.
— units
Coffee
Ground
Whole Bean
Total
Incoming
Reorder At
Status
Updated
No inventory records yet.
F.T.M. STOREFRONT STOCK CONTROL
10oz ready-stock variants follow Atlas inventory live. Manual damage, loss, or count corrections are included immediately.
— sold out
Coffee / SKU
Variant
Physical
Event Reserve
Online Qty
Storefront Mode
Customer Availability
Updated
No F.T.M. storefront variants are available yet.
EVENT STOCK RESERVES
Reserve tracked ready-stock bags before a booth opens. Reserved units stay in physical inventory but are removed from online availability until sold at the matched event or released.
0 units reserved
Event
Coffee / SKU
Allocated
Sold at Event
Reserved Left
Physical
Online Qty
Status
No event stock is reserved yet.
INVENTORY USAGE INTELLIGENCE
See why stock moved outside customer sales. Samples, event use, giveaways, damage, corrections, and other non-sale changes stay separate from true sales demand.
Intentional non-sale use—Samples, events, display, giveaways, business useSample use—Manually recorded sample inventoryEvent + marketing use—Event, display/demo, giveaway/donationLoss / damage—Damage, spoilage, lost/missingCount corrections—Absolute units corrected up or downSales excluded—Customer-sale deductions kept out of usage
WHY STOCK MOVED
Non-sale usage by reason
Only recorded adjustment history is counted.
Reason
Units Moved
Entries
Top Item
No non-sale stock usage is recorded in this period.
No product-level non-sale usage is recorded in this period.
Known inventory value—Known finished COG coverageCash in aging stock—Dead / stalled / aging signalsAging units—Units Atlas wants reviewedNo sales in 90 days—Products with stock but no 90d movementDead-stock candidates—Strongest cash-release opportunities
INVENTORY AGING + DEAD STOCK
What stock is tying up cash?
Atlas combines current units, 90-day movement, last recorded sale, a conservative inventory age anchor, and available finished COG. F.T.M. coffee pools and NMD exact SKUs stay separate; high-risk rows rise to the top automatically.
Product
On Hand
Sold 90d
Stock Cover
Last Sale
Inventory Age Anchor
Cash Tied
Signal
Recommended Action
No inventory-aging records are available yet.
AUDIT TRAIL
Recent inventory adjustments
Date
Product
SKU
Change
Type
Reason
CATALOG CONTROL
Products, SKUs, pricing, costs, and stock controls for the selected workspace.
Catalog readiness—Active SKUs with price + COGProducts—In selected workspaceActive SKUs—Sellable variantsSKUs with stock—Opening / current stock enteredMissing price—Active SKUs at $0Missing COG—Cost needed for profit intelligence
No products loaded yet. Choose a business workspace and add the first product when you are ready.
SALES ENGINE
Square orders flow in automatically. Larger-size coffee sales retain their actual size and deduct one bag from the matching tracked product-and-format pool.
Square website-order check: If a paid F.T.M. website order is missing, Atlas can explicitly scan recent completed Square website payments and safely import anything not already recorded.
Three-bag website sale ready: Lynette Denton · July 30, 2026 · $58.95 paid.
Units sold—
Revenue—
School set-aside—
CHANNEL + ITEM VELOCITY INTELLIGENCE
Atlas compares equal sales windows so you can see where revenue is actually moving, which products or exact SKUs are gaining pace, and where a slowdown deserves investigation instead of guesswork.
No strong channel or product-velocity move is showing yet. More sales history will sharpen this.
PRODUCT / SKU VELOCITY
Which products or exact SKUs are gaining or losing pace
Product / SKU
Signal
30d
90d
Window units
vs prior
Best channel
Event share
Last sale
No product velocity history is available for this window yet.
SALES HISTORY
Purchases by month
Open only the month you want. If an older sale has no date yet, use Edit Date and Atlas will move it into the right month automatically.
—
No sales history loaded yet.
ORDER COMMAND CENTER
One operational queue for website, manual, event, and future payment-platform orders. Atlas surfaces the orders that actually need you instead of making you hunt through sales lines.
Order-level view: historical workbook sales that were imported only as line items remain safely in Sales History, but Atlas does not pretend they were fulfillable orders. New payment integrations can feed this same command center.
Needs attention—Flagged, aging, or payment issueOpen—Still in fulfillmentShipped—On the wayDelivered—Received or picked upMissing contact—No customer emailOldest open—Days since order
Status
Age
Customer
Items
Total
Source
Fulfillment
Nothing in this order lane right now.
CART SESSION INTELLIGENCE
See anonymous F.T.M. website carts that are active, cooling off, abandoned, or already moved into Square checkout. Atlas now turns first-party cart events into funnel and drop-off intelligence while remaining visibility-only: no recovery email is sent and no checkout contact details are captured here.
Privacy boundary: cart telemetry stores a random first-party session ID, product/SKU snapshot, quantities, value, timestamps, and Square order ID after checkout begins. It does not store IP addresses, browser fingerprints, names, emails, phone numbers, or shipping addresses.
Active carts—Activity in the last 30 minutesAt risk—30–119 minutes inactiveAbandoned—2+ hours, no completed orderCheckout started—Square checkout opened recentlyAbandoned value—Merchandise value still sittingConverted—Tracked carts matched to paid Square orders
30-DAY CART FUNNEL
Where tracked carts progress — and where they stop
Cart started——reached cart pageCart viewed——continued to checkoutCheckout started——completed paymentConverted——cart-to-order conversion
Cart-stage abandoned value—Never reached completed checkoutCheckout abandoned value—Square checkout opened, unpaidRecovered after 2h——Natural late conversions; no outreach attributionCold abandoned 7d+——Still unconverted after seven days
ACTION READINESS
Is the cart evidence strong enough to justify a change?
Atlas gates recommendations behind your own observed sample size. It does not compare F.T.M. to an outside industry benchmark or invent a shopper motive.
No cart sessions have been received yet. After the F.T.M. storefront telemetry build is live, new cart activity will appear here automatically.
DROP-OFF SIGNALS
What stage did abandoned sessions actually reach?
PRODUCT DROP-OFF
Which products appear in abandoned outcomes?
Product
Abandoned carts
At checkout
Units
Value exposed
Converted carts
Observed conversion
No product outcome history yet.
CUSTOMER INTELLIGENCE
A private, workspace-aware customer view built from actual order history, purchase cadence, channel behavior, and your own notes. F.T.M. also layers in its loyalty, referral, and verified-review programs; NMD stays isolated from those F.T.M.-only systems.
Identified customers—Unique customer emailsRepeat customers—— repeat rateCustomer revenue—Recorded identified ordersAverage value—Recorded lifetime valueVIPs—Manually starredDormant—90+ days since purchase
Due soon—Inside personal reorder windowAt risk—Past personal reorder rhythmWin-back—Well beyond normal cadenceFollow-up queue—Recent contact automatically suppresses repeats
Repeat-order revenue—Revenue after customers' first ordersRepeat revenue share—Share of identified customer revenueMedian second order—First → second purchase timing30d repeat conversion—Complete 30-day cohorts only90d repeat conversion—Complete 90-day cohorts onlySecond-order window—30–89 days after first purchase
CUSTOMER LIFETIME VALUE + COHORT INTELLIGENCE
Are new customers becoming repeat customers?
Atlas separates first-order revenue from repeat-order revenue, measures first-to-second purchase timing, and groups customers by their first identified order month. New cohorts are not judged until their observation window is complete.
First-order cohort
Customers
Repeat
90d repeat
Lifetime revenue
Repeat revenue
Avg LTV
2nd order
Active 90d
No acquisition cohorts can be built from identified orders yet.
RETENTION OPPORTUNITIES
Who is worth following up with now?
Prioritized from actual purchase cadence, order history, lifetime value, VIP status, and your last recorded contact. Atlas recommends; it never messages customers automatically.
No customer currently needs a cadence-based follow-up.
Customer
Segment
Retention
Purchase rhythm
Orders
Lifetime spend
Avg order
Last order
Favorite
Rewards
No identified customers in this business lane yet.
BUSINESS INTELLIGENCE
See what sales actually contribute after product cost, school support, payment fees, and fulfillment costs—then forecast which stock needs attention next.
Recorded expenses—Atlas Expenses in selected rangeOperating result—Contribution minus recorded expensesOperating margin—After recorded operating expensesBreak-even revenue—Revenue needed to cover this expense loadExpense burden—Recorded expenses ÷ revenue
NMD SKU ECONOMICS
Profit + COG readiness
NMD uses exact SKU-level finished COG and inventory. Atlas values only units whose direct cost is known; it never fills a missing cost with a guess.
—
Active SKUs—Current NMD catalogCOG complete——Stocked units——Inventory at known COG—Exact-SKU cost basisStocked without COG——
PROFIT READOUT
What the numbers are saying
Atlas separates contribution profit from the operating result after recorded Expenses so product economics and business overhead do not get mixed together.
MONTHLY TREND
Revenue → operating result
Up to the latest 12 months inside the selected profit range.
Not enough dated activity for a monthly trend yet.
PRODUCT ECONOMICS
Profit by product
Product
Units
Revenue
COGS
Support
Fees / Fulfillment
Profit
Margin
No dated sales are available in this range.
CHANNEL MIX
Profit by sales source
Source
Units
Revenue
Profit
Margin
PRICE & MARGIN CONTROL
Does each SKU earn enough?
Direct margin uses list price minus finished COG and the SKU school-support rate. Order-level payment fees and fulfillment remain in actual contribution profit above.
Target direct margin —
Variant
List price
Finished COG
School support
Direct contribution
Direct margin
Target price
Gap
Status
No active priced variants are available for this business.
PRICING INTELLIGENCE + PRICE CHANGE SAFETY
What should we review before touching a price?
Atlas combines finished COG, school support, percentage card-fee fallback, recent realized selling price, 30-day unit momentum, and your target product margin. It models the decision only—nothing here changes a public selling price.
Price reviews—Actionable safety signalsBelow target—Needs margin attentionIncrease tests—Small tests, not guaranteesDiscount leakage—Realized price well below listSame-volume 30d lift—Modeled; demand response excludedCOG blocked—Atlas refuses to guess
PRICE REVIEW BOARD
Variant-level guardrails
Last 30 days vs prior 30
Variant
30d / prior
Realized vs list
Modeled margin
Target floor
Signal
Atlas review price
Why
Action
No active priced variants are available for this business.
PRICE WHAT-IF
What happens if I charge this?
Test any price without saving it. Atlas shows contribution, margin, target safety, and a same-volume comparison using the last 30 days of recorded units.
Choose a variant to test a price.
COG COMPLETION PRIORITY
Missing cost data that matters most
These are actual sold lines with missing product-cost snapshots, ranked by revenue affected—not a random SKU checklist.
Great—no sold revenue in this range is missing a COG snapshot.
EXPENSE MIX
Recorded overhead by category
Uses the business portion stored in Atlas Expenses for the selected range.
No recorded expenses in this range.
INVENTORY FORECAST
What will run out—and when
Velocity uses recent dated sales. F.T.M. keeps its coffee pools; NMD forecasts exact SKUs. Recommended reorder quantity aims to cover supplier lead time plus your target stock window.
— at risk— inventory value
Product
On Hand
Incoming
Sold in Window
Daily Velocity
Days Left
Projected Stockout
Suggested Reorder
Status
No inventory records are available for this business.
MODEL SETTINGS
Profit & forecast assumptions
DATA CONFIDENCE
What Atlas knows
COGS-covered revenue—
Orders with actual cost data—
Slow / no-recent-sale units—
Shipping charged—
Contribution profit is operational guidance, not taxable net income. General expenses remain in Atlas Expenses and will feed the later Business Health layer.
FINISHED PRODUCT COST
Coffee COG Builder
Build the true finished-bag cost from the coffee, bag, labels, closure, and other direct materials. Atlas totals the pieces automatically and uses the finished COG for future sales.
No calculator required. Enter what each component costs for one finished bag. Use the historical-correction option only when you are fixing an old estimate—not when your supplier cost simply changes going forward.
Product
SKU
Variant
Coffee
Bag
Labels
Closure + Other
Finished COG
List Margin
No product variants are available for this business.
COGS CONTROL
Variant cost setup
Edit the estimated cost of a SKU. New sales snapshot the current cost; existing historical snapshots stay untouched.
Product
SKU
Variant
Retail
Unit Cost
List Margin
No product variants are available.
ORDER COSTS
Recent order-level costs
Square processing fees are used automatically when available. Add actual shipping, packaging, or other fulfillment costs when you want tighter profit numbers.
Date
Customer
Source
Order
Payment Fee
Shipping Cost
Packaging
Other
No Atlas sale orders are available in this range.
ATLAS BOOKS
Money without the accounting migraine
Atlas pulls sales, expenses, and receipt proof into one simple view. Use the quick capture button whenever money leaves the business.
Money in • this month—Recorded salesMoney out • this month—Business portion of expensesWhat is left—Money in minus recorded business expensesReceipts to find—Expenses without digital proof
Checking the books…
RECENT SPENDING
Latest expenses
PAPERWORK
Receipt safety net
Digital receipts / invoices—
Unlinked documents—
Photos, screenshots, PDFs, and ordinary receipt files can live in Atlas. Once a receipt is linked to an expense, the paper copy can disappear without taking your bookkeeping with it.
COST CONTROL
Record, edit, and organize business expenses without returning to the workbook.
Total expenses—
Business portion—
Receipts logged—
Date
Vendor
Category
Description
Amount
Business Portion
Receipt
Actions
No expenses loaded yet.
RECEIPT & DOCUMENT VAULT
Keep receipts, supplier invoices, event contracts, vendor confirmations, cost sheets, and other business paperwork attached to the Atlas record it belongs to. Files stay behind your Atlas login with the rest of your private operating data.
Stored files—All documentsReceipts—Expense proofInvoices—Supplier / vendorContracts—Event agreementsUnlinked—Needs an Atlas recordVault storage—Stored in Atlas D1
Document
Type
Date
Vendor / amount
Linked to
Action
No documents match this view yet. Store the first receipt, invoice, contract, or cost sheet above.
SMART LINKING
Receipts can close the loop automatically
Link a Receipt or Invoice to an Expense and Atlas changes that expense to Digital receipt status automatically. You can also jump straight into the Vault from any expense row using its Vault button.
DECISION CENTER
Missing receipt watch
Atlas can surface recent $10+ expenses marked Missing / No receipt so the paperwork gap does not disappear into the expense list.
BACKUPS + RECOVERY
Protect Atlas from the mistakes that happen inside the app: keep a local operational checkpoint, see what changed, and recover supported records after an accidental deletion.
Last backup—Checking backup historyChanges • 7 days—Audit-history entriesRecovery Bin—Records still recoverableProtected deletes—Last 30 days
ATLAS-WIDE CHECKPOINT
Operational backup
The backup button downloads a readable JSON checkpoint of Atlas business data across all workspaces, not just the workspace selected in the sidebar.
Important boundaryThe in-app file intentionally does not embed Document Vault file bytes, authentication/session secrets, one-time loyalty magic links, or raw Square webhook payloads. Cloudflare D1 recovery / Time Travel remains the infrastructure-level safety net for the database itself.
MULTI-BUSINESS FOUNDATION
Workspace Integrity + NMD Readiness
Atlas audits the business boundary itself: every core table, known cross-record relationship, and protected write path. Combined reporting stays readable, while business-data changes require an explicit F.T.M. or NMD workspace.
ENFORCEDCombined writes: READ ONLY
Integrity score—Known cross-workspace issuesScoped tables—Audited business-data tablesIntegrity issues—Invalid brands + relationship crossingsNMD lanes active—Activation grows as NMD is connected
DATA BY WORKSPACEWhere Atlas records currently live
Atlas lane
F.T.M.
NMD
Total
Brand codes
READINESS MATRIXWhat is ready vs intentionally F.T.M.-specific
Shared-namespace notes
RESTORE PROTECTION
Recovery Bin
When Atlas permanently deletes a supported record, it first stores a protected copy here. v0.22.8 protects Expenses, Events, Planned Costs, Document Vault files, and contact messages deleted forever.
Record
Deleted
Status
Action
CHANGE HISTORY
What changed in Atlas
A readable view of Atlas's existing audit trail. Older entries may have less detail because they were recorded before Data Safety existed.
When
Action
Record type
Detail
EVENT INTELLIGENCE
See what each event truly earned after product COG, booth/direct costs, and travel—then use the numbers to decide what deserves another date.
Events analyzed—Completed events with financial dataEvent revenue—Tracked + recorded event salesCash contribution—After COG + direct event costsAfter mileage—Travel-adjusted contributionBest event—Waiting for results
EVENT CUSTOMER ACQUISITION + RETURN INTELLIGENCE
Which events create customers who come back?
Atlas uses identified event-linked sales inside the selected workspace. New customers are counted only when the event date matches their first recorded purchase date; 90-day return rates wait for a complete observation window.
Identified event customers—Unique customers across linked event salesNew customers acquired—First recorded purchase occurred at an eventAcquired customers repeated—Returned at any later recorded date90d acquired return—Complete 90-day windows onlyCustomer capture—Identified event transactions / recorded transactions
Date
Event
Identified
New
Returning
Repeated later
90d return
Capture
Completed event sales need identified customer emails before acquisition/return intelligence can be measured.
EVENT PORTFOLIO + BOOKING DECISIONS
Which event lanes actually earn another date?
Atlas compares completed events only when the sales record is not Partial and at least 70% of event revenue has usable COG coverage. It then looks past gross sales to travel-adjusted contribution, time efficiency, fee tolerance, and repeatability.
Qualified history—Clean events used
Profitable after travel—Share of qualified history
Rebook candidates—Positive + return-worthy
Median after mileage—Typical qualified result
Best proven lane—Waiting for repeat history
PORTFOLIO LANESPerformance by event tier / type
Lane
History
Profitable
Median revenue
Median after travel
Median $/hr
Break-even booth ceiling
Read
Atlas needs completed events with usable sales + COG history before it can compare event lanes.
BOOKING WHAT-IFTest the economics before committing
Modeled contribution rate—
Projected after travel—
Projected $ / hour—
Max booth fee • break-even—
Max booth fee • hit goal—
Booking read—Choose a lane and enter assumptions.
UPCOMING BOOKING READOUTHow current accepted / confirmed events compare with clean history
Event
History lane
Forecast revenue
Booth fee
After mileage
Fee headroom
Read
Test
No accepted / confirmed upcoming event currently has a booking scenario.
UPCOMING EVENT PLANNER
Pack, cash, and readiness before setup day
Atlas uses your completed event history, current inventory, inbound purchase orders, recent sales velocity, supplier lead time, and known event costs. Forecasts stay labeled by confidence instead of pretending thin history is certainty.
No accepted or confirmed future event is currently ready for planning.
Checking next event…
Time to event—Calendar runwayForecast revenue—Waiting for historyBreak-even—Sales needed to cover direct event costGood-day target—25% above break-evenProjected contribution—After event costs + recorded mileageSuggested pack—Historical event mix + bufferReadiness—Checking
READINESS CHECKWhat still needs attention
FORECAST RULES
Atlas keeps the prediction grounded.
When at least two completed events share the same tier, Atlas prefers those as comparables. Otherwise it falls back to completed event history.
Projected available stock subtracts normal sales expected before event day, then adds recorded incoming and Ordered purchase-plan units.
A lead-time risk means the event is closer than the configured supplier lead time and the projected pack still shows a shortage.
Product
Avg / event
Pack
Ground / Whole
On hand
Inbound
Projected at event
Shortage
Timing
Atlas needs event-linked product sales and inventory records before it can build a pack plan.
RETURN-ON-TIME BOARD
Event performance leaderboard
Cash contribution includes product COG, school support, processing, booth fee, and linked direct event expenses. “After mileage” also subtracts the saved mileage estimate.
Date
Event
Revenue
Units
Direct costs
Mileage
After mileage
$/hr
Break-even
Verdict
No completed event performance data yet.
PRODUCT MIX
What sells at events
HOW ATLAS READS IT
Decision guide
Worth returning means the event stayed profitable even after the saved mileage estimate.
Maybe — travel hurts means the booth itself made money, but travel erased it.
Needs COG data means Atlas refuses to fake confidence while product cost coverage is incomplete.
Break-even uses your actual event contribution rate when enough cost data exists; otherwise it uses the current business contribution rate.
No event records yet.
LEAD BOARD
Events to research
Event
Date
Location
Status
Priority
Notes
BUSINESS TRAVEL
Record business trips, preserve the rate used for each trip, and export a mileage report for your records.
Business miles—
Estimated deduction—
Parking & tolls—
Date
Trip
Route
Miles
Rate
Mileage
Parking/Tolls
Total
Related Event
No mileage records yet.
FIVE PERCENT PROMISE
School Support
Track what coffee sales have set aside, what has been distributed, and the current balance.
Current balance—
Set aside from sales—
Distributed—
Rate5%
Date
Recipient
Purpose
Amount
Receipt
Notes
No distributions recorded yet.
ACTION BOARD
Turn operational loose ends into a list you can actually breathe around.
No tasks loaded yet.
CHANNEL COVERAGE
Click any red or green status to change it. New Atlas products are added to this tracker automatically.
Product
Site
Etsy
eBay 1
eBay 2
Photos
Facebook
Instagram
TikTok
Pinterest
Google
Priority
No listing tracker loaded yet.
F.T.M. THEME STUDIO • v0.21.1
Build each page like its own visual scene. Combine photoreal asset-based ambient motion, edge decorations, liquid effects, textured 3D buttons, backgrounds, and palettes at Global → Collection → Product / Page scope, then preview, publish, schedule, clone, or roll back safely.
Choose the exact product pageClick a coffee below. Atlas will load only that product-page theme scope.
Editing: Whole F.T.M. site
Global Site ThemeEverything inherits this unless a more specific published override exists.
SCOPEGlobalDefault for the whole siteDRAFT—Not loadedLIVE RESOLUTION—Not publishedVERSION0Scoped rollback history
DESIGN CONTROLS
Build the look
Draft loaded
FOUNDATION
Base look + page identity
Presets are starting points. Every visual layer below can be changed independently for this exact scope.
SIGNATURE FX RECIPES
Coffee scene ideas
Each coffee gets multiple starting directions. Apply one, then customize every layer yourself.
Choose a recipe to preview its direction.
CINEMATIC MOTION
Real objects, not generic particles
Only effects that have passed the photoreal quality gate are selectable here; every moving effect uses the same Slow / Medium / Fast speed system.
LIQUID FX
Reusable syrup engine
Change these colors for blueberry, raspberry, caramel, chocolate, honey, or anything you create later.
EDGE DECORATOR
Make the page or boxes grow into the scene
Use vines, syrup, frost, embers or filigree around the page, hero, or content cards.
BUTTON LAB
Style + motion are independent
Choose material, shape, 3D border treatment, motion, and speed independently. Product/Page scope lets one page have completely different buttons.
PALETTE
Site colors
Curated presets are safest; colors can still be tuned individually for the selected scope.
Theme Studio writes only approved visual settings. Product information, Square checkout, inventory, URLs, structured data, Google tracking, rewards, and review logic stay untouched. Reduced-motion browser settings automatically suppress ambient animation.
LIVE DRAFT PREVIEW
See it before it goes live
FX readyGlobal preview
Free shipping over $55
F.T.M. Coffee Co.Because Mornings Never Ask For Forgiveness.
GLOBAL SITE THEME
Roasted with character.
A contained preview of the global palette, background artwork, seasonal motion, buttons, cards, headings, header, and footer treatment.
MEDIUM ROASTBlueberry ConfessionBold coffee. Unapologetic flavor.
DARK ROASTMysterious KnightDeep roast with a smooth finish.
CLONE LIBRARY
Save a reusable copy
Clones are reusable theme snapshots. Load one into any scope, tweak it, preview it, then publish when ready.
No saved theme clones yet.
SEASONAL SCHEDULING
Turn a draft on automatically
Current scope
Atlas stores a snapshot of the draft. When the window ends, the normal published hierarchy takes over again.
No schedules for this scope.
VERSION HISTORY
Roll back without panic
Last 20 changes for this scope
No published versions for this scope yet. It is safely inheriting from its parent.
ATLAS INTELLIGENCE
Google Search plus Facebook/Instagram traffic, Pixel health, shopping visibility, and confirmed commerce evidence in one F.T.M. command lane. Atlas keeps Google, Meta-attributed, and Square-confirmed evidence explicitly separated.
Not synced yetBackground sync waiting for setup
CONNECTION SETUP
Google access is not connected yet.
Atlas is ready for a Google service account. The key stays server-side in Cloudflare secrets and is never exposed in this dashboard.
Facebook and Instagram referral traffic, direct Pixel event health, paid Meta attribution when connected, and Square-confirmed commerce totals — without pretending those are the same thing.
Direct Meta API readback optionalPixel ID 1390702072488122 • 28-day evidence window
Meta PixelChecking…Browser tracking + optional API readbackFacebook / Instagram trafficChecking…GA4 session-source evidenceMeta Ads InsightsOptionalPaid attribution only when an ad account is connected
No Facebook/Instagram exact-SKU behavior has reached the current GA4 snapshot yet.
Social-source purchases require GA4 transaction IDs to reconcile to completed Square orders.
ATTRIBUTION CONFIDENCE + DECISION GATE
When Meta evidence is strong enough to become work
Collecting…
Atlas keeps early social evidence visible without turning a tiny sample into a Decision Center alert.
Attribution confidence—Implementation + GA4 + Square evidenceDecision gate—Guarded routing stateQualified signals—Current Meta opportunities / gapsAction sample—30 social sessions minimum
NEXT MOVE
Keep collecting clean evidence
Atlas will route only repeated, qualified Meta evidence into Decision Center.
ROUTING GUARDRAILS
Evidence before action
Decision routing remains read-only. Atlas can surface a review in Decision Center, but it cannot change Meta ads, budget, creative, catalog, pricing, storefront content, or customer outreach.
DECISION OUTCOMES + META LEARNING
What happened after a documented Meta decision
No history
Atlas learns only from Meta Decision Center items you explicitly mark Log Action. It watches whether that exact signal later clears; it never assumes the action caused the outcome.
Tracked actions—Explicit Decision Center actionsResolved after action—Exact alert fingerprint clearedStill active—Documented actions under watchAvg clear time—Action → observed resolutionReliable playbooks—Fresh + repeated same-response proof
CURRENT SIGNAL HISTORY
No current routed Meta signal
LEARNING GUARDRAILS
Outcome evidence without causation claims
RECENT META DECISIONS
Documented actions and observed outcomes
365-day learning window
Snooze, dismiss, opening a screen, and Sync Meta Now are not actions. Atlas learns only from explicit documented work, and every learned response remains review-first rather than automatic.
Attribution guardrail. Pixel events are all-site event health, not proof that Facebook or Instagram caused those events.
SHOPPING PERFORMANCE
Top Merchant products
28 days
Product
Offer ID
Impressions
Clicks
CTR
No Merchant performance data yet.
SEO OPPORTUNITY FINDER
Atlas turns Search Console and Merchant data into a prioritized work queue. It looks for searches that are close to moving up, results that are getting seen but not clicked, possible content gaps, visibility changes, and Google Shopping issues.
Waiting for Google dataCurrent 28 days compared with the previous 28 days
WEBSITE HEALTH + TECHNICAL SEO
Can Google reach a clean, understandable F.T.M. site?
Atlas crawls only the approved F.T.M. domain in tiny bounded batches, stores what it observed, and compares later crawls for regressions. It never edits the public website.
No crawl yet
Approved targethttps://ftmcoffeeco.comBounded crawl checks the approved F.T.M. website only.
Evidence freshness + monitoring cadenceAtlas ages the last completed crawl so an old clean result cannot masquerade as current proof.
EvidenceNo baselineCurrent crawl trust
Crawl age—Since last completed crawl
RecheckNow14-day cadence
Stale in—30-day trust limit
TrustUnknownCurrent / review / outdated
Checked0Pages fetched
Discovered0Sitemap + internal links
High0Fix first
Medium0Review next
Watch0Not emergencies
Product search readinessFactual readiness gates for product pages — not a magic SEO score.
Product pages0Detected product URLs
Search ready0Core gates pass
Review0Actionable gaps
Blocked0Cannot rank cleanly
Fresh crawl needed0Schema not inspected yet
Run a fresh technical crawl to inspect product structured data and search readiness.
Root causes + fix scopeAtlas groups repeated page alerts into the likely underlying fix instead of handing you the same warning 20 times.
Likely fixes0Consolidated actions
Shared root causes0Template / sitewide
Alerts collapsed0Duplicate page warnings
Page-specific0Individual fixes
Helper routes0Excluded from product readiness
No repeated technical pattern is strong enough to call a shared root cause yet.
Remediation verificationLater completed crawls prove whether each real fix cleared, improved, stayed open, or regressed.
Open0Still needs work
New0First observed
Improved0Better, not clear
Resolved0Verified clear
Regressed0Returned / worsened
Completed crawl findings will become tracked remediation items automatically.
Highest-signal technical findingsConsolidated fixes feed the SEO work queue below; raw page counts remain visible in the health totals.
Run the first bounded technical crawl to establish F.T.M.'s website-health baseline.
SEO VISIBILITY STRATEGY
Atlas is ranking the next visibility moves.
Learning
Technical health, Search Console, Merchant visibility, remediation state, acknowledged external constraints, and evidence freshness are combined before Atlas recommends what to do first.
Do now0Verified blockers / recovery
Growth candidates0Evidence-backed search moves
Search evidence—Early / building / established
Site trust—Technical proof quality
Growth lane—Ready for targeted expansion
SEO foundation acceptanceAtlas is verifying whether the technical SEO foundation is ready.
Atlas does not have a visibility move strong enough to rank yet.
LEARNING PHASE
Good news: Google is starting to see F.T.M.
There still are not many impressions yet, so Atlas will surface early clues without pretending a tiny sample is a trend. Items marked Emerging are worth watching before making major SEO changes.
LOW SAMPLE • NO PANIC CHANGES
Opportunities—Current work queueHigh priority—Strongest signals firstQuick wins—Position 4–20CTR opportunities—Seen but under-clickedContent watches—Possible intent gapsImpression momentum—Vs. prior 28 days
SEARCH MOMENTUM
Current vs. previous 28 days
Learning
Current impressions—Previous —
Current clicks—Previous —
Current CTR—Previous —
Avg. position—Previous —
HOW ATLAS SCORES IT
Evidence before busywork
HighEnough evidence to move near the front of the list.
MediumWorth investigating, but verify the page before changing it.
EmergingEarly signal. Watch it; don't rebuild the site over three impressions.
PRIORITIZED WORK QUEUE
What may be worth improving next
0 shown
No opportunities match this filter yet. With a new Search Console property, an empty queue can simply mean Google needs more data.
SEARCH DISCOVERY
Queries Atlas is watching
28 days
Search
Clicks
Impressions
CTR
Position
Google has not returned query rows yet.
ORGANIC PAGES
Pages earning visibility
28 days
Page
Clicks
Impressions
CTR
Position
Google has not returned landing-page rows yet.
MARKETING & PROMOTION CENTER
Plan launches, coupon campaigns, event promotions, email pushes, and social campaigns in one place—then let Atlas compare the campaign window with the period immediately before it.
Atlas measures without pretending. Window performance shows everything recorded during the campaign dates. Attributed performance only counts orders tied to this campaign or its promotion code. UTM traffic appears when GA4 has enough data. Atlas does not create the discount in Square—it tracks the campaign around it.
Atlas combines inventory age, 90-day sales velocity, channel strength, current COG, your target product margin, school-support rate, and percentage card-fee fallback. The goal is to move stock without casually donating your margin.
Safe does not mean free money. The target-safe ceiling protects the configured product margin using current COG, percentage school support, and the percentage card-fee fallback. Order-level fixed fees, shipping, packaging, taxes, and campaign budget still matter.
Product
Stock
Aging
Velocity
Best channel
Price / margin
Discount room
Atlas move
Action
Atlas does not have enough stocked products to calculate promotion intelligence yet.
WHAT-IF CALCULATOR
Can this discount survive?
Pick a product, test any markdown, and Atlas will show the estimated sale price, per-unit contribution, margin, and what happens if the current on-hand stock sells at that price.
Choose a product to test an offer.
CAMPAIGN BOARD
Promotions and launches
0 campaigns
No campaigns match this view yet.
HOW TO READ IT
Did the promotion help?
WindowAll recorded orders during the campaign dates.
PriorAn equal-length period immediately before the campaign.
LiftHow campaign-window revenue changed versus that prior period.
AttributedOnly orders directly tied to the campaign or matching promo code.
UTMGA4 sessions from the tracking link Atlas builds for you.
BUSINESS HEALTH + FORECASTING
One place for the question that matters: how is the business doing, what is changing, and what deserves attention next? Forecasts use recorded Atlas data and never invent missing historical cash sales.
Forecast, not fortune-telling. Atlas projects the current month from recorded pace, current costs, and connected Google data. Early or incomplete samples are labeled clearly instead of being treated as certainty.
Atlas Pulse—Learning the businessProjected month revenue—Pace forecastProjected operating result—After recorded operating expensesMonth-to-date revenue—Vs. prior comparable daysMonth-to-date result—Contribution less expensesNext 30-day commitments—Known future cash outflows30-day known cash outlook—Set available cash to activate
OPERATIONAL GOALS + KPI GUARDRAILS
Are we actually on track?
Set only the goals that matter to you. Atlas compares them with live recorded evidence, waits for a fair sample before judging, and never moves the goalposts automatically.
— on track— watch— off track
Combined is a read-only roll-up. Choose F.T.M. or NMD to change that business's goals.
CASH FLOW INTELLIGENCE
Known cash outlook
Available operating cash + recorded sales pace − known commitments. Atlas shows the math instead of pretending unknown future spending does not exist.
Learning
14 days—Known outlook
30 days—Known outlook
60 days—Known outlook
90 days—Known outlook
CASH ASSUMPTIONS
Operating cushion
Use money that is actually available to operate the selected business. Atlas never moves money or connects to your bank.
Choose F.T.M. or NMD to edit cash assumptions. Combined view is read-only.
MONTHLY PACE
This month
Learning
Recorded days—— remaining
Prior comparable revenue—Same number of days last month
Revenue pace—Current daily average
Operating margin—COG coverage —
WHAT CHANGED & WHY
Atlas readout
Checking…
ONLINE FUNNEL
Traffic to purchase
Last 28 days
Sessions—
→
Product views—
→
Add to cart—
→
Checkout—
→
Purchases—
Session conversion—Previous period —
View → cart—Product intent
Checkout completion—Checkout → purchase
DISCOVERY MOMENTUM
Google visibility
28 vs. prior 28
Search impressions—Previous —
Search clicks—Previous —
Average position—Previous —
RISK RADAR
What could bite next
PRODUCT SIGNALS
What is carrying its weight
Rolling 90 days
Product
Signal
Revenue
Profit
Margin
COG data
Atlas needs recorded sales and cost data before it can rank product contribution.
SIX-MONTH TREND
Recorded business performance
Current + five prior months
UPCOMING COMMITMENTS
Costs Atlas knows are coming
Planned costs, recurring bills, unpaid confirmed-event fees, and ordered purchase plans roll into the 90-day cash schedule automatically.
Next 30 days—0 items60 / 90 day totals —
No planned, recurring, event-fee, or ordered-PO commitments are currently scheduled.
RECURRING RULESManage active or paused repeating costs even when their next due date is outside the 90-day cash window.
No recurring cost rules yet.
ATLAS OPERATIONS INTELLIGENCE
Atlas turns sales velocity, stock, orders, expenses, tasks, planned costs, and upcoming events into one decision lane: what needs attention, what should be ordered, and what cash is likely to be needed next.
Urgent actions—Critical + warning signalsAt-risk products—Out, reorder, or soonSuggested reorder—Units to rebuild target stockReorder cash—Estimated from known COGNear-term cash need—Reorders + next 30-day commitmentsOrders needing attention—Fulfillment exceptions
WORKSPACE PULSE
Which business needs attention first?
F.T.M. and NMD stay separate underneath Atlas. Combined mode compares their real operating pressure without mixing protected actions or alert state.
SMART ALERTS + DECISION CENTER
One queue for the decisions Atlas thinks matter
Persistent alerts combine purchasing, fulfillment, tasks, expenses, event readiness, sales momentum, and data-confidence gaps. In Combined, every alert stays tied to its real F.T.M. or NMD lane, so snooze/dismiss state stays synchronized when you switch workspaces.
Checking…
Active—
Critical—
Warnings—
Snoozed—
Nothing is in this alert lane right now.
EXCEPTION MANAGEMENT + ROOT-CAUSE INTELLIGENCE
What is actually driving an off-track KPI?
Atlas connects mature KPI misses to relevant live operating signals already present in Decision Center. It excludes the goal alert itself, ranks the strongest supporting evidence, and says when it does not know instead of inventing a cause.
Checking…
Exceptions—
Off track—
Watch—
High-confidence causes—
Unexplained—
No mature off-track/watch KPI exception needs a cause analysis right now.
ACTION EFFECTIVENESS + OUTCOME TRACKING
Did the thing you worked on actually clear the problem?
Use Action Taken on a Decision Center alert after you actually work the issue. Atlas then watches that exact alert fingerprint and records whether it clears afterward. Opening a screen never counts as success.
Tracked actions—
Resolved after action—
Still active—
Resolution rate—
Avg. time to clear—
No tracked actions yet. Use Action Taken on a live Decision Center item after you work it.
DECISION JOURNAL + PLAYBOOK EVIDENCE PURITY
Remember what worked — and prove it was the same response that worked.
Atlas now separates success for the condition from success for the actual documented response. Repeat proof only grows when the current saved response itself repeats; mixed response history is pushed back to review-first before freshness, timing, or outcome trend can create false confidence.
No reusable playbook yet. Document a real action, then Atlas will wait for that exact condition to clear before learning from it.
Recent decision journalLast 365 days
No tracked decision actions yet.
ACTION QUEUE
What needs you next
Sorted by urgency. Each item links to the Atlas lane where you can act on it.
Checking…
CASH OUTLOOK
What Atlas can see coming
Inventory replenishment—
Other next-30-day commitments—
Combined near-term need—
REORDER INTELLIGENCE
What is likely to run out first
Uses true recent customer-sales velocity plus conservative recurring business-use consumption, current on-hand stock, exact inbound units, target stock days, supplier lead time, and known finished-product cost. Samples never become sales demand. F.T.M. stays coffee-pool based; NMD stays exact-SKU based.
Next projected stockout —Forecast window —Lead time —
Product
On hand
Incoming
Days left
Reorder by
Suggested
Est. cash
Status
Nothing is currently inside the reorder / near-stockout window.
INVENTORY CONSUMPTION FORECAST + SIGNAL INTEGRITY
What is customer demand — and what is simply using stock?
Atlas keeps true customer sales separate from samples and routine business use, then uses both only where appropriate for physical stock runway. Event Use stays separate from the daily pace; damage, loss, and count corrections never become demand.
Sales units—Configured sales lookback
Recurring business use—90-day intentional use
Sample Use—90-day recorded samples
Event Use—Visible, not daily demand
Loss / corrections—90-day units / movement
Medium/high confidence—Forecast coverage
Product / SKU
Sales pace
Business-use pace
Total consumption
Sales-only cover
Real-use cover
90d non-sale evidence
Confidence
No forecast-integrity records are available yet.
DEMAND FORECAST + INVENTORY RUNWAY
Will stock and inbound timing still hold if demand changes?
Atlas blends the longer customer-sales baseline with recent 30-day sales, adds recurring intentional business-use consumption separately, time-phases Ordered purchase plans, keeps event reserve separate, and stress-tests higher customer demand. Damage/loss and corrections reduce confidence instead of creating fake demand.
14d stress risk—Projected below zero
30d stress risk—Projected below zero
60d stress risk—Projected below zero
Inbound timing gaps—Runway ends before arrival
Medium/high confidence—Based on recorded demand depth
Atlas blends normal replenishment with upcoming-event demand, preserves each workspace’s native inventory model, and stops counting ordered units as still needed. F.T.M. plans Ground / Whole Bean coffee; NMD plans exact SKUs.
Buy now—
Within 7 days—
Event reserve added—
Already ordered inbound—
Product
Priority
Base
Event add
Inventory option
Order qty
Order by
Est. cash
No positive purchase recommendation is currently needed.
PURCHASE ORDERS
What is drafted, ordered, inbound, or complete
Draft plans do not change forecasting. Mark one Ordered and Atlas counts those exact units as inbound. Receive Stock when it arrives and Atlas adds them to the correct inventory model—F.T.M. coffee pools or exact NMD SKUs.
Purchase order
Status
Vendor
Ordered
Expected
Units
Est. cost
Action
No purchase plans yet. Select recommendations above to create the first one.
SUPPLIER INTELLIGENCE
Cost, lead-time & reliability control
Atlas learns from purchase orders you already create. Supplier profiles set planned lead time; received orders build observed delivery reliability and cost-per-unit trends.
Active profiles—
Preferred / default—
Observed lead—
On-time rate—
Late inbound—
Cost watch—
Supplier
Planned lead
Observed
On time
Reliability
Orders
Latest cost / unit
Profile
No supplier history yet. Add a supplier profile or create a purchase order with a vendor name.
SALES MOMENTUM
What is speeding up or cooling off
Compares the most recent 30 days with the 30 days immediately before it.
Not enough recent sales history yet for a useful momentum comparison.
EXPENSE WATCH
Where cash has been going
Recent 30-day recorded expenses versus the previous 30-day window.
Recent 30 days—
Prior 30 days—
Change—
EVENT READINESS
Next event
Atlas is checking the event calendar and historical event product mix.
Product
Historical event units
Events seen
Avg / event
Suggested pack
On hand
Shortage
Atlas needs event-linked product sales before it can build a reliable pack guide.
SYSTEM FOUNDATIONMigration & platform statusOpen
MULTI-BRAND FOUNDATION
One LLC. Two brands. One command center.
F.T.M. remains its own operating lane while Atlas keeps combined NMD Creations LLC reporting available.
WORKBOOK MIGRATION
Checking Atlas…
Atlas is checking whether the F.T.M. workbook has already been imported.
v0.2READY
Protected, repeat-safe import. Existing data stays untouched.
